How to Choose Between Indoor Branding and Outdoor Branding?
Indoor and outdoor advertising outlets both hold their own as successful advertising methods in their own right, but what are the differences? And are they effective when used together? This post will inform you of everything you need to know about the two and how they differ.
Indoor advertising can be defined as – a type of advertising where messages and announcements about merchandise, events or services are published within a closed area that you control.
So, in everyday terms, advertising that you see in supermarkets, coffee shops, toilets, bus stations and sports clubs will all be examples of indoor advertising.
- Promotional posters
- Flyers
- Floor graphics
- Shop-windows
- Promotional stands
- Information table
- Light boxes
- Pull up banners
- Leaderboards
- Gross advertising
Outdoor advertising is anything that advertises your business, event or product outdoors can be classed as outdoor advertising.
Forms of outdoor advertising include:
- Billboards
- Bus stop advertising
- Banners, building wraps, flags
- Interior and exterior of buses, taxis and business vehicles
- Outdoor signage
INDOOR ADVERTISING IN MORE DEPTH
Indoor advertising has the power to compel viewers and make a difference to business. It’s a way of communicating with visitors, whilst on your premises, to further upsell and increase their spend.
Your audience should already be at least semi-engaged, not like outdoor advertising which has different companies vying for attention at the same time..
Thank you for writing this quality informational content. I love reading articles that are so well-written. In this article, I learned about Signage Design Ideas.
Thanks, I’ve been looking for this for a long time.
Cool, I’ve been looking for this one for a long time